Enioluwa Adeoluwa

Enioluwa Adeoluwa
Born
Enioluwa Prince Adeoluwa

(1999-07-06) 6 July 1999
Akure, Ondo State, Nigeria.
NationalityNigerian
Other namesBeauty Boy
Education
Occupations
  • Influencer
  • actor
  • director
  • producer
  • tv personality
Years active2018–present
Notable work
TikTok information
Page
Followers3.4 million
Likes94.1 million
Last updated: June 5, 2025

Enioluwa Prince Adeoluwa (born July 6, 1999) is a Nigerian influencer, actor, director, film producer and television personality.[1][2] He is best known for his work in fashion, lifestyle, and social media advocacy.[3] He gained prominence for his engaging content on platforms such as Instagram, TikTok and YouTube, where he shares insights on fashion, grooming, and personal development.[4][5] In 2022, He was an European Union African ambassador.[6][7] He was included in Forbes 30 Under 30 2023 list.[8] In 2024, he executive produced his debut movie production titled All of Us playing the lead role of Isaac.[9][10]

Early life

Adeoluwa was born on 6 July 1999, in Akure, Ondo State, Nigeria.[11] For his primary education, he attended Cabataf primary school, then proceeded to Preston international school for his secondary education.[12] He graduated from the Ekiti State University at the age of 19 with a first-class degree in Media and Theatre.[13]

In December 2021, he earned a master's degree in Marketing Communication from the School of Media and Communication at Pan-Atlantic University[14] and in January 2022, he revealed on his social media platforms that he has commenced his doctoral studies, pursuing a PhD.[15][16]

Career

2018-2021: Career beginnings

Adeoluwa rose to fame as a social media influencer, leveraging platforms like Instagram and TikTok.[17] His unique style content have garnered him a significant following, making him one of Nigeria's most recognised in digital creator.[18]

In 2018, Adeoluwa directed a short film Haunting.[19] In addition to his social media presence, Enioluwa has collaborated with various brands and participated in campaigns promoting fashion, grooming, and youth empowerment.[20][21][22] He is also known for his advocacy on self-confidence and personal growth, often addressing these topics in his content.[23][24]

2022-present: Breakthrough with European Union and All of Us

In 2022, Adeoluwa was named the ambassador of European Union Africa.[25] In 2023, he collaborated with Crocs as the first brand ambassador in Nigeria, Fenty Beauty and MAC Cosmetics.[26][27][28] He made it to the Forbes 30 Under 30 Africa list along Anita Akide.[29][30] In 2024, he played the lead role of Isaac in All of Us and Queen Lateefah as a recurring cast.[31][32][33] He is the executive producer of "All of Us" movie/series about High School teenagers, where he is the first debut movie ever He produced.[34][35] He won the Africa Magic Viewers Choice Awards for Best Dressed Male and Force of Virality at the Trendupp Awards.[36] In 2025, he made his appearance in a television show A Lagos Love Story.[37]

Filmography

Year Film Role
2018 Haunting Director
2023 Kizz Daniel: My G Self
2024 Queen Lateefah Recurring cast
All of Us Isaac
2025 A Lagos Love Story Guest

Public image

Adeoluwa has been recognized for his impact on Nigerian youth and his ability to connect with his audience through authentic and engaging content.[38] His work has earned him a reputation as a leading voice in the Nigerian digital space[39] In his 2025 interview with Pulse Nigeria, he stated that he doesn't pay attention to online criticism and launched Eni’s Book to encourage young people to read.[40]

Personal life

Adeoluwa had social media rumours saying he is a gay where he leaked a tape with another man.[41][42] In 2024, he stated publicly that he is not gay but a straight man who is acting feminine.[43] Earlier in 2023, he clarified that Priscilla Ojo was his best friend, not his lover.[44]

Awards and nominations

Year Association Category Nominated works Result Ref.
2022 The Guardian Life Personality of the Year Himself Honoured [45]
2023 Africa Magic Viewers Choice Awards Best Dressed Male Won [46]
Forbes 30 Under 30 Highest Paid Nigerian Influencer Honoured [47]
Meta By Africa Rising Star Honoured [48]
The Future Awards Young Person of the Year Nominated [49]
2024 Eko Heritage Awards Most Stylish Personality of the Year Won [50]
2022 Trendupp Awards Force of Virality Himself Won [51]
2023 Force of Influence Nominated [52]
2024 Force of Instagram Won [53]
Force of Influence Nominated [54]
2025 Pending [55]

References

  1. ^ ""Lipgloss Boy" Enioluwa Adeoluwa Brings Beauty to Nigeria - PAPER Magazine". www.papermag.com. Retrieved 2025-05-11.
  2. ^ Adigun, Oluwatobi (2023-10-26). "Enioluwa Adeoluwa: The Beauty Boy Redefining Nigeria Influencing Culture -". Retrieved 2025-05-11.
  3. ^ "Enioluwa Adeoluwa: A Multifaceted Trailblazer". Meet Everyday People. Retrieved 2025-03-05.
  4. ^ Onukwue, Alexander (2021-02-05). "Beauty Boy: The making of a Gen-Z Instagram influencer". TechCabal. Retrieved 2025-05-11.
  5. ^ Oyewole, Christianah (2023-06-14). "Top 10 Nigerian Social Media Influencers You Should Follow". rnn.ng. Retrieved 2025-05-11.
  6. ^ "Influencer Enioluwa becomes a European Union Ambassador | Pulse Nigeria". www.pulse.ng. Retrieved 2025-05-11.
  7. ^ BellaNaija.com (2022-10-11). "The Year of Enioluwa: From Instagram to the European Union". BellaNaija. Retrieved 2025-05-11.
  8. ^ Stella, Gistlover (2023-04-25). ""Even if nah beside door, i for stand" - Davido reacts as Enioluwa cries out over a missed opportunity with him [Video]". Gistlover. Retrieved 2025-07-09.
  9. ^ "Enioluwa to premiere debut series 'All Of Us' August 30". Retrieved 2025-05-11.
  10. ^ Style, BellaNaija (2024-09-09). "Check Out The Guest Looks from "All of Us" Prom Themed Premiere". BellaNaija. Retrieved 2025-05-11.
  11. ^ Admin. "Enioluwa Adeoluwa: A Multifaceted Trailblazer". Everyday people. Retrieved 2025-04-08.
  12. ^ BellaNaija.com (2025-01-15). ""He's My Role Model": Enioluwa Adeoluwa Honours His Professor Dad with Stunning Photos". BellaNaija. Retrieved 2025-05-11.
  13. ^ Bodunde, Deborah (2025-01-14). "Enioluwa hails dad for 'role in transforming Ekiti college to varsity'". TheCable Lifestyle. Retrieved 2025-05-11.
  14. ^ Stella, Gistlover (2021-12-07). ""Let's Go Get That Ph.D." – Influencer, Enioluwa Adeoluwa Writes after Bagging A Masters Degree -". Retrieved 2025-05-11.
  15. ^ Fasan, Yewande (2024-01-29). "Enioluwa Adeoluwa embarks on Doctorate journey, declaring a PhD in view". The Nation Newspaper. Retrieved 2025-03-05.
  16. ^ "'PhD (In-View)' - Enioluwa gives insights into academic journey". Retrieved 2025-03-05.
  17. ^ Bivan, Nathaniel (17 June 2018). "How I became theatre director before age 18 – Enioluwa Adeoluwa". DailyTrust. Retrieved 5 March 2025.
  18. ^ "'Beauty Boy' Enioluwa Adeoluwa on the journey to breaking boundaries and going global". www.gq.co.za. Retrieved 2025-05-11.
  19. ^ BellaNaija.com (2024-03-11). "Enioluwa Adeoluwa is Making His Debut as a Producer with the Limited Series "All Of Us"". BellaNaija. Retrieved 2025-05-11.
  20. ^ ""Lipgloss Boy" Enioluwa Adeoluwa Brings Beauty to Nigeria - PAPER Magazine". www.papermag.com. Retrieved 2025-05-11.
  21. ^ The, Star (2022-09-19). "Enioluwa Adeoluwa on the journey to breaking boundaries and going global". thestar.co.za. Retrieved 2025-05-11.
  22. ^ "From Ekiti to the World- Here's the story of Eni and how he's taking over, one post at a time! – THISDAY Style". Retrieved 2025-05-11.
  23. ^ RITA (2023-09-04). "Enioluwa Adeoluwa: Creativity personified". Vanguard Allure. Retrieved 2025-03-05.
  24. ^ "Enioluwa Adeoluwa: Disrupting Nigeria's Perception of Men in Beauty". beautymatter.com. Retrieved 2025-03-05.
  25. ^ Alake, Olumide (2022-10-12). "Media Personality Enioluwa Becomes European Union-Africa Ambassador, Shares Details & Cute Pics, Fans React - Legit.ng". www.legit.ng. Retrieved 2025-05-11.
  26. ^ "MAJOR: Enioluwa Adeoluwa is the First Crocs Ambassador In Nigeria". BN Style. 2022-05-12. Retrieved 2025-05-11.
  27. ^ "Why Crocs and MAC want to work with this Nigerian influencer". Rest of World. 2023-03-24. Retrieved 2025-05-11.
  28. ^ ""Lipgloss Boy" Enioluwa Adeoluwa Brings Beauty to Nigeria - PAPER Magazine". www.papermag.com. Retrieved 2025-05-11.
  29. ^ "'Bridging The Gap To Music': The Influence And Reach Of Nigeria's TikTok Stars". www.forbesafrica.com. 2023-07-05. Retrieved 2025-07-09.
  30. ^ "Enioluwa Adeoluwa: Disrupting Nigeria's Perception of Men in Beauty". beautymatter.com. Retrieved 2025-07-09.
  31. ^ Erhabor, Ayomide (2024-09-02). "Enioluwa's night of star power, thrills at premiere of 'All Of Us' |". The Eagle Online. Retrieved 2025-05-11.
  32. ^ Koiki, Abigail (2024-07-19). ""All of Us'" Series to Premiere on YouTube, Targeting Young Audiences". ShockNG. Retrieved 2025-05-11.
  33. ^ ""All of Us" Fails With Inconsistent Acts But Signifies a New Era in Nigerian Filmmaking". The Culture Custodian (Est. 2014.). 2024-09-17. Retrieved 2025-05-11.
  34. ^ "Eni Adeoluwa to Make Debut as Series Producer With 'All of Us,' Scheduled for Release in Summer 2024 – THISDAY Style". Retrieved 2025-07-09.
  35. ^ Naija, A. Slice of (2024-04-07). "Enioluwa Adeoluwa Ventures into Production with New High School Series "All Of Us" - A Slice Of Naija". asliceofnaija.com. Retrieved 2025-07-09.
  36. ^ BellaNaija.com (2022-06-14). "Kie Kie, Tunde Onakoya & Enioluwa Adeoluwa emerge Winners at Trendupp Awards 2022 | See the Full List". BellaNaija. Retrieved 2025-04-08.
  37. ^ Metibogun, Shade (2025-02-14). "Iyabo Ojo Shares Date of Priscilla's Lagos Carnival Like Wedding, States Colour Code: "Love Them" - Legit.ng". www.legit.ng. Retrieved 2025-05-11.
  38. ^ "How Beauty Boy, Enioluwa Adeoluwa, Is Shattering the Expectations of Masculinity In Nigeria | OkayAfrica". www.okayafrica.com. Retrieved 2025-05-11.
  39. ^ glaziang (2022-06-29). "Talent in Focus: Enioluwa Adeoluwa". Glazia. Retrieved 2025-03-05.
  40. ^ Egodo-Michael, Oghenovo (2025-06-20). "I don't pay attention to online criticism — Enioluwa Adeoluwa". Punch Newspapers. Retrieved 2025-08-06.
  41. ^ Afigbo, Chinasa (2024-03-27). "Enioluwa Officially Speaks on Alleged Leaked Gay Video of Him: "Let's Make Social Media Safer" - Legit.ng". www.legit.ng. Retrieved 2025-05-11.
  42. ^ Writer, Contributing (2024-06-18). "Nigerian online influencer condemns anti-LGBT violence". Retrieved 2025-05-11.
  43. ^ ADEKUNLE, MUSA (2024-09-16). "I'm not gay, people are entitled to their opinions – Eniola Adeoluwa". The Guardian Nigeria News - Nigeria and World News. Retrieved 2025-05-11.
  44. ^ Fasan, Yewande (2023-08-20). "Enioluwa is my best friend, not my lover, says Priscilla Ojo". The Nation Newspaper. Retrieved 2025-08-06.
  45. ^ "From Ekiti to the World- Here's the story of Eni and how he's taking over, one post at a time! – THISDAY Style". Retrieved 2025-07-09.
  46. ^ Rave, Style (2023-05-22). "The Best Dressed Men At The 2023 Africa Magic Viewers Choice Awards". Style Rave | The Ultimate Style Guide. Retrieved 2025-07-09.
  47. ^ "'Bridging The Gap To Music': The Influence And Reach Of Nigeria's TikTok Stars". www.forbesafrica.com. 2023-07-05. Retrieved 2025-07-09.
  48. ^ A, Damilola (2023-05-18). "Meta Celebrates Africa Day with 'Made by Africa, Loved by the World' Campaign: Spotlight on Rising African Talents • Okay.ng". Okay.ng. Retrieved 2025-07-09.
  49. ^ "The Future Awards Africa 2023: All the nominees". Music In Africa. 2023-10-03. Retrieved 2025-07-09.
  50. ^ "Akmodel Group Headlines Eko Heritage Awards 2024 With Enioluwa, Osas Ighodaro, Stella Amarachi, Others In Attendance- Newsone". 2024-07-12. Retrieved 2025-07-09.
  51. ^ BellaNaija.com (2022-06-14). "Kie Kie, Tunde Onakoya & Enioluwa Adeoluwa emerge Winners at Trendupp Awards 2022 | See the Full List". BellaNaija. Retrieved 2025-07-09.
  52. ^ Olajide, Toyosi (2023-06-07). "Trendupp Awards Unveil 2023 Coveted List Of Nominees - Brand Communicator". Retrieved 2025-07-09.
  53. ^ BellaNaija.com (2024-07-08). "Kiekie, Nasboi, Aproko Doctor & Others Honoured at 2024 Trendupp Awards | See Winners List". BellaNaija. Retrieved 2025-07-09.
  54. ^ "Meet the Nominees for Trendupp Awards 2024 – The Lagos Weekender". Retrieved 2025-07-09.
  55. ^ Aluko, Iyabode Jane (2025-06-19). "Top Nigerian Celebrities, Creators Nominated for 2025 Trendupp Awards". Voice of Nigeria Broadcasting Service. Retrieved 2025-07-09.
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